Hot on the heels of an acquisition of Boulder-based Lijit Networks, advertising powerhouse Federated Media has just announced a new partnership with WordPress.com, opening the floodgates to 25 million WordPress.com...

Read More: Federated Media lands WordPress.com’s 25 million blogs in advertising deal

Last week, I talked about using the long tail of blogger outreach -- the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known but have influence on the very people that your [...]

Read More: Real bloggers and real blogs always trump Robot Armies

I had breakfast with John Bell of Ogilvy a number of years ago. He didn't see the value of investing limited budget, time and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows and A-listers. That's fair enough, and surely a common question, and a question [...]

Read More: Real Americans don't care much about A-list blogs

StumbleUpon users are likely unhappy about the company’s decision to shut down some features of the service on October 24. The company reports that they are shutting down groups, photo and HTML blogging, and the ability to select themes. The reason behind the decision is to simplify the service and make it easier for a broader audience to use.


Read More: StumbleUpon Shutting Down Themes, Photo Blogs

I knee-jerked this the following onto my corporate blog yesterday, Here’s how not to (spam) comment (spam), because a comment spam broke by heart because the person who did it was 80% there, he just #failed where he could have maybe won me over (because my blogs don't get a lot of comments and I am [...]

Read More: Either take your time commenting on blogs or get spamboxed

Users of the free ‘hosted' WordPress.com service may have noticed some changes to their website today.The blogging service has added a small button to the bottom of each blog which is designed to help increase page views.The announcement was made on the official WordPress.com blog earlier today by Scott Berkun, saying:

"After weeks of experimentation with different designs, locations and names, we’ve determined the addition of a small, cute, little button at the bottom of your b [...]

Read More: WordPress.com aims to drive pageviews, adds a follow button to all hosted blogs

Last week, I talked about how blogger outreach is scary, and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. In the five years that we've been reaching out to bloggers, [...]

Read More: How not to treat bloggers and how not to pitch blogs

Fanzila is a new startup that lets brands upgrade Facebook pages with blogs, forums, competitions and more. The company announced this week that it raised $1 million in Series A funding in round led by Blumberg Capital, who joins previous investors, Dr. Yossi Vardi, Shiomo Nechama and the Haaretz Newspaper Group. The announcement was timed perfectly to coincidence with Fanzila's spot in the TechCrunch Disrupt Startup Alley, which is where we ran into them.

Read More: Fanzila Upgrades Facebook Pages, With Apps For Blogs, Forums, Contest And More

Using social media to help social enterprises and nonprofits has always been a favorite subject of mine in our ever growing social Internet. Now, Ventureneer’s has created a short cut to the best information about value-driven organizations and how to use social media to bring about social change. It is called Ventureneer’s list of Top 25 Social Media for Social Good Blogs.


Read More: 25 Best Social Media for Social Good Blogs

The magazine that declared (pre-war) Adolf Hitler: Man of the Year, in 1938 now has a Tumblr presence with two new blogs. Time magazine calls the first one Time Lightbox, which is an abbreviated version of the magazine’s Lightbox blog. The Lightbox presents brilliant photos brought together by Time’s photo editors. Currently, the blog includes photographs from the aftermath of 9/11.


Read More: Time Now has Two Tumblr Blogs

Android users should be ecstatic to know that the Tumblr Android app just went through a major overhaul. What an overhaul it is! It feels like a brand new experience with a revamped UI. The new app has the ability to quickly create and save posts. You can even add video and photos to your blog or follow new Tumblr blogs and manage your account from your device. iOS users received this update back in July, and now Android users are feeling the satisfaction of having the same freedom.


Read More: Tumblr for Android 2.0 Manages Multiple Blogs with New Interface

This guest post is by Danny Iny of Firepole Marketing. How much time do you spend reading blogs? A few hours per week? Maybe even a few hours per day? I spend at least an hour per day, and sometimes more. You have to, if you want to keep up with the happenings in an [...]

Read More: Reading Blogs for Fun and Profit

Wikio have given us a sneak preview of their list of August’s top UK online marketing blogs, which will be published later this week. We’re happy to still be in 2nd place: 1 Econsultancy blog 2 We Are Social 3 FreshNetworks Blog 4 Sitemaps and Seo – First in Google? 5 Malcolm Coles 6 State [...]

Read More: Wikio’s top 20 UK online marketing blogs

Reading time: 1 – 2 minutes (today's post is a guest post from our friend Eva at Minivanblues.com) I am as passionate about Southern California as I am my own family. Having lived in Los Angeles my entire life, I am having such a great time exploring the surrounding cities with my three boys. From [...]

Read More: Vote for Minivan Blues in the SoCal Mom Blogs Circle of Moms Contest

How do you run a marathon? Take a step. Repeat. When I first started blogging for a business I made plenty of mistakes. The biggest of which, I am going to talk about below. But it is important to note that as long as you are writing blog posts for your business, you are moving [...]

Read More: The One Reason Most Business Blogs Fall Flat

This guest post is by David Hartstein of JG Visual. I’m sure you’ve heard well-reasoned, logical arguments for why you should be commenting on blogs: “You can be a part of the conversation happening out there.” “You can build your own authority.” “You can drive traffic to your blog.” But, while there may be a [...]

Read More: Why You Should Never Comment on Blogs. Ever.

Social commerce is probably on the business minds of every retailer who wants to tap into the endless opportunities of social media. According to a recent study, Facebook is not a favorite platform for social commerce, but is a favorite for those who like to shop on the internet.


Read More: Online Shoppers Like Facebook More Than Blogs, Forums and Review Sites

Sharing quotes, facts, and images from other blogs is something many content creators do instinctively, without thinking about whether they are doing anything wrong. The open social web encourages this free sharing. The importance of copyright online is ever increasing. And if you are blogging as a business, it is even more important. Getting caught [...]

Read More: How To Use Content From Other Blogs Without Violating Copyright