I've been thinking a lot about Ragu and the "crisis" they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C. Chapman (here, here, and here) and Adam Singer and Arik Hanson and Michael Schechter (on this very blog yesterday) wrote, I think everyone is missing [...]
Read More: The Lesson Brands Can Learn from Ragu