Representatives from the English Premier League, the Football League and media organizations have thrashed out a new last minute rights deal that will change the way football matches can be covered online.On Saturday morning, a matter of hours before the advent of the new English Premier League season, days of negotiations came to an end, culminating in what is thought to be a 4-year deal that will allow journalists to update online stories and engage with readers using social media at any time. [...]

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