Despite what I wrote on February 2010, hyper-local marketing has made its way to the iPhone since then. The workApple Destroyed the Dream of Hyper-local Advertisements in Apps – Opportunity for Android? (Feb. 2010)TechCrunch reports that Placecast's Shopalerts service provides retailer and merchant offers and discounts to consumers via their mobile phones.Placecast Brings Location-Based Shopping Alerts To Retailer Smartphone AppsThe service works with retailer provided apps which sends a message [...]

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