Celebrities and Twitter have gone hand in hand from the very early days of Twitter, when it became clear how celebrities could use their followings to promote new products or launches. We’ve had celebrity battles on Twitter between Oprah and Ashton Kutcher, celebrities in trouble on Twitter and more than a few high profile celebrity impersonators. But the power of Twitter for celebrities is extending far beyond building a reach for their own work, into supporting other businesses in return for f [...]

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