There are many aspects of a social media toolkit that can be used effectively online to grow your following and engage fans. We already know that what people really want from brands is free stuff, but what is the most effective way to activate this on Facebook? While many brands are making movements in social commerce that transform the buying experience, making it more social and personalised, the answer could lie in one of the oldest tricks in the book : coupons. As discovered by Snack Factory [...]

Read More: How coupons grew a company's Facebook Likes by nearly 50,000