As more B2B companies adopt social media into their marketing mix, there is a feeling that this is just a check box on a tactics list. Here are two scenarios where that can happen. In the first one, you as the marketer are the victim. In the second one, you are the perpetrator.B2B Social Media [...]
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The casualties of print media's decline, as it is squeezed by online news
sources, go right the way down. When you add the current economic issues to
the m...
14 years ago