This is a quasi-reblog from The New York Times with my view below. Yesterday in the New York Times there was an article discussing Groupon & Zynga's IPO woes (which is their own fault). So, before reading any further please read the original article because it is deeply fascinating, especially when it comes to their [...]

Read More: Groupon and Zynga – A Guide To Losing Money

Zynga held its "Unleashed" event today in San Francisco, and has announced quite a few things. This is the first event in Zynga's new offices. The company launched 10 new...

Read More: Zynga announces Project Z, an XBox Live competitor, at its Unleashed Event

The Facebook tidal wave seems to be unleashing across the social gaming ecosphere. The latest extension of Facebook's social connectedness comes from none other than Zynga itself which today unveiled ‘Zynga Direct', an extension of its ZLive platform that will serve as a new discovery and distribution channel for the social gaming powerhouse. More after the jump.

Read More: Zynga Direct Launches for Easier Access to Zynga’s Social Games

Today is a good day to be a Facebook mafiosi. Zynga's Mafia Wars 2 was originally expected to launch within the next few weeks, but the game has already gone live on Facebook and is ready for users to start building their massive criminal empires.

We've already taken an in-depth look at what Zynga's bringing to the table with their first direct sequel, but here's a quick refresher for veterans and newbies alike.  

Read More: Facebook Gangsters Rejoice: Zynga’s Mafia Wars 2 Goes Live

Zynga got spanked in the second quarter, with an earnings hit of around 95 percent year over year. The company hasn’t said anything about changing its plans to go public, but the outcome could be much different. According to an article on Motley Fool, experts say Zynga’s valuation may have dropped by as much as $10 billion!Now, you’d expect a company with plunging earnings to take a serious valuation hit. And, since it’s not public yet and is still young, Zynga is ripe for a certain amount of vo [...]

Read More: Did Zynga Lose Half Its Value?

Zynga has a sky-high implied valuation, and it could wind up being worth much more at IPO. There are, quite frankly, billions of reasons for the social gaming company to pursue an IPO. But, is now the right time? Zynga is in a unique situation, because of its growth plans, financial performance and reliance on another company (Facebook) for so much of its revenue. There’s a lot of hype around the company … and plenty of risk.So, will the biggest name in social gaming be able to use its brand to [...]

Read More: Five Reasons Zynga Shouldn’t Go Public Yet

One of Facebook‘s most popular games is coming to its competitor Google+. Back in July, Zynga announced they were bringing Zynga Poker, as well as other games to the social network. At the time, no one knew if that meant their two most popular games – CityVille and FarmVille. The company announced today, via their ...

Read More: Zynga’s CityVille Game Launches on Google+

Zynga, the social gaming giant, has released details of its new social game Adventure World, expected to be launched in the next few weeks. The title is an Indiana Jones style strategy game in which players are required to discover historical artifacts to make virtual gold and experience points. If Adventure World turns out to be a success, Zynga may be in a much better position for its upcoming IPO, which remains stalled due to whirling a stock market.

Read More: Zynga Heeds the Call for Action with Adventure World Game

Zynga, the maker of FarmVille and CityVille, is reportedly expanding its mobile presence by acquiring Astro Ape, a New-York based gaming studio. Ever since the Social Gaming giant has started preparing for an IPO, it has been increasingly looking for new big opportunities.

Read More: Zynga Reportedly Acquires Mobile Gaming Studio Astro Ape

Sometimes the platform wars can get so dramatic. A couple of minutes before we were tipped off on Google+ Games, we were also tipped off on a Facebook Gaming announcement, happening later this evening. While this is amazing timing, it highlights how realtime the competition between the two 'Gang of Four' social networks is. Dueling announcements even!

Google+ Games debuts with Angry Birds, Sudoku, Bejeweled and most importantly Zynga Poker which means that Facebook is no longer the only Zynga-p [...]

Read More: Facebook And Google Duke It Out Over Gaming (Same Day Announcements, Zynga?)

For all the hype it has gotten and all the users it has gained, it's easy to forget that Google+ has only been out for a month and a half. But they're moving fast to ensure they don't flop again in the social space. And today brings the biggest "next step" yet: Games.

Gaming has obviously been a huge part of the success of Facebook over the years. It has been so popular, in fact, that one company, Zynga, has become a major player in the gaming space, and will soon go public as a result. And gue [...]

Read More: Google Wastes No Time Putting Games On Google+: Angry Birds, Bejeweled, Zynga On Board