People who are pros at shopping and know how to get their friends to save on daily deals can now use their social networks to generate new revenue streams with a new platform called Bettervite.


Read More: Bettervite Turns Social Networks Into Profit Centers for Smart Shoppers

The number of consumers in the U.S. using social media sites to assist in back-to-school shopping has increased by six percent consecutively year-after-year according to a new survey by market research company Deloitte.As indicated by the results of the survey that was released last week, 35 percent of parents in the U.S. plan to use social media to help with their back-to-school shopping. The figure indicates a 6 percent increase from the 29 percent of shoppers making the same decision in 2010 [...]

Read More: More Back-to-School Shoppers are Going Online

Analysts and savvy retailers have been charting the rise of ROBO shoppers (consumers who Research Online, Buy Offline) for a few years now. As the funnel disintegrates into a cloud of touch points, the effects of online research on offline buying are becoming impossible to ignore. And ROBOs are evolving. In-store no longer means offline [...]

Read More: ROBO shoppers are evolving—are you keeping up?

Social commerce is probably on the business minds of every retailer who wants to tap into the endless opportunities of social media. According to a recent study, Facebook is not a favorite platform for social commerce, but is a favorite for those who like to shop on the internet.


Read More: Online Shoppers Like Facebook More Than Blogs, Forums and Review Sites