This guest post is by James Chartrand is the owner of Men with Pens. One of the greatest challenges of writing for your business is figuring out your ideal reader. It’s tempting to think that everyone will read your work—and that creates a problem, because your mindset shifts to thinking that everyone is your audience. [...]

Read More: How to Attract Your Perfect Reader

Chances are, if there's an iPad in your family, you share it among the different members. In fact, that lack of portability between people is part of what drove me...

Read More: Zite, the slick iPad news reader, gets user profiles for easier device sharing

Google announced some upcoming upgrades to its Google Reader product today on its blog, here are some details: In the next week, we’ll be making some highly requested changes to...

Read More: Google to overhaul Reader with new Google+ features

Kobo Vox is the latest eBook reader in the Kobo family and it is referred to as ‘the first social eReader'. In this case, social means that you'll be able...

Read More: Kobo launches Vox, ‘the first social eBook reader’, with Facebook integration

Wow. I love this new "social reader" from the Washington Post. Don Graham, chairman of the Washington Post company (damn smart guy who has seen a TON in the publishing world) and I talk about this. We talk about porn, too. "I wouldn't use this app for that," he says. Really interesting insights into why [...]

Read More: Washington Post New Social Reader

I have used both Read It Later and Instapaper to store articles on the web that I would like to save to read at another time, and I also use Google Reader to read my RSS subscriptions. The problem, of course, is that I have to use multiple apps for reading web content, which can be a pain. Pulse, which is a graphical RSS reader app that works with Google Reader, now includes a reader list function similar to Reader It Later and Instapaper.


Read More: Pulse Now Supports Reader Lists

Two years ago (2009), I noticed that Microsoft Reader was once again being promoted on Microsoft.com after a four year absence.


Read More: Microsoft Reader, an eBook App Pioneer, Will be Discontinued on Aug. 30, 2012

Amazon and other ebook reader app providers recently had to modify their iPad apps to comply with Apple's policy for not allowing links that lead to the purchase of content from outside of the in-app purchase mechanism. Amazon just made available a new service that could eventually lead to working completely around Apple's policies. Amazon's new cloud based web ebook reading service works with desktop browsers (Chrome and Safari) as well as the iPad's Safari mobile browser.Kindle Cloud ReaderHer [...]

Read More: Kindle Cloud Reader for the Desktop and iPad: All You Need is a Browser

Pulse, an app that delivers news content to mobile phones and tablets including Android devices, the iPhone, and the iPad, will add fare from msnbc.com under terms of an agreement between the two parties, announced Wednesday.

Read More: News Reader App Pulse Adds msnbc.com Content