Source: Nielsenwire.Nielsenwire combed through the reports the firm produced during 2011 in the areas of social, local and mobile and produced a infographic they call:Infographic: The Most Valuable Digital ConsumersHere's a summary of Nielsenwire's mobile findings:- 38% of Americans own a smartphone
- 66% of the time on a smartphone is spent using apps
- 35 is the average number of smartphone apps installed
- 27% looked for coupons or deals related to an ad seen on a smartphone or [...]

Read More: Nielsen: 44% of Smartphone Owners Visit Social Network Sites

Just last week, Nielsen released their Social Media Report for third quarter.  Some interested statistics in the report include, 

Social Networks and blogs reach nearly 80% of active U.S. Internet usersAmericans spend more time on Facebook than any other U.S. websiteNearly 40% of social media users access social media content through their mobile phoneSocial networking apps are the third most-used among U.S. smartphone usersMen stream more videos through social networks and watch th [...]

Read More: Nielsen Q3 Social Media Report Reveals Increase in Social Apps & Social Networks Reach ...

Just last week, Nielsen released their Social Media Report for third quarter.  Some interested statistics in the report include, 

Social Networks and blogs reach nearly 80% of active U.S. Internet usersAmericans spend more time on Facebook than any other U.S. websiteNearly 40% of social media users access social media content through their mobile phoneSocial networking apps are the third most-used among U.S. smartphone usersMen stream more videos through social networks and watch th [...]

Read More: Nielsen Q3 Social Media Report Reveals Increase in Social Apps & Social Networks Reach ...

Nielsen Wire has really been looking hard at the mobile world. The latest report used on-device meters to determine which apps were used in a 30-day period. Their measurement techniques provided insight into overall use as well as separating app use by men and women.


Read More: Nielsen Wire: Not Much Google+ Reach on Android & Task Killer App Used More Than Angry ...

Read More: The Nielsen Social Media Report Q3 2011

Nielsen Wire aimed their survey at social media with special attention paid to the access from mobile devices. It shouldn't be any surprise that social media access from mobile devices now accounts for a significant proportion of people. 40% of the people who access social media content to so from their phones.


Read More: Nielsen Wire: 37% Access Social Media from a Phone, 3% from an iPad

Yesterday (September 11th) Nielsen released their "State of the Media: The Social Media Report" which "looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior". Here are a few of the highlights from the report: Social networks and ...

Read More: Nielsen Releases Their “State of the Media: The Social Media Report”