The ins and outs of the advertising business aren't usually that fascinating, unless of course they involve a company that is attempting, out of necessity, to revamp the entire model.

When you think about how far advertising has come since its Mad Men days, it's a little shocking that Facebook ads will be responsible for a majority of the company's estimated $4 billion in revenue this year, being predicated on the notion that a user is more likely to spend money on something that a friend has r [...]

Read More: Facebook’s Ad Czar Envisions A Future Where Nearly All Facebook Ads Are Social

There are many aspects of a social media toolkit that can be used effectively online to grow your following and engage fans. We already know that what people really want from brands is free stuff, but what is the most effective way to activate this on Facebook? While many brands are making movements in social commerce that transform the buying experience, making it more social and personalised, the answer could lie in one of the oldest tricks in the book : coupons. As discovered by Snack Factory [...]

Read More: How coupons grew a company's Facebook Likes by nearly 50,000

There are many aspects of a social media toolkit that can be used effectively online to grow your following and engage fans. We already know that what people really want from brands is free stuff, but what is the most effective way to activate this on Facebook? While many brands are making movements in social commerce that transform the buying experience, making it more social and personalised, the answer could lie in one of the oldest tricks in the book : coupons. As discovered by Snack Factory [...]

Read More: How coupons grew a company's Facebook Likes by nearly 50,000