Dana Severson, Cofounder, WahoolyWahooly is designed to help startups leverage word of mouth marketing from a group of individuals identified as socially-capable and with a vested interest in seeing them succeed in the long term.Individuals can potentially invest in hundreds of startups  — not with money — but with their time and social influence.

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Michael Taylor, CEO, OdylOdyl is designed for book publishers and authors to connect and share with their readers on Facebook. It offers turnkey layouts that include book excerpts, author interviews and Goodreads reviews.

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Jeff & David of PageLeverPageLever provides comprehensive Facebook Page analytics to assess fan demographics and growth along with post visibility and engagement.Page metrics can be compared across two time periods to evaluate both short and long-term effects of Facebook marketing tactics, such as post content, frequency and time/day-of-week of posting.

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The Revinate TeamDesigned to meet the unique needs of the hospitality industry, Revinate is a software platform that monitors online guest reviews and social media mentions of hotel properties, restaurants and brands.Owners and employees can use Revinate to apply user-generated feedback and data to implement operational improvements.

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Lars Helgeson, Founder & CEO, GreenRopeGreenRope is a web-based platform that combines CRM, contact management, email marketing, calendaring, sales automation and social media management.Its social media integration connects email marketing and CRM to social media accounts to manage Facebook, Twitter, LinkedIn and Ping.FM accounts from a single navigation dashboard.

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The North Social TeamNorth Social provides a platform of applications to create and manage custom Facebook fan Pages.The platform is designed to help companies with fan growth, promotions, brand building, e-commerce, social sampling, content distribution and other goals.After the jump — what you need to know about North Social.

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Chad Wittman, Co-Founder, EdgeRank CheckerEdgeRank Checker calculates and analyzes Facebook Page EdgeRank scores, a measure of the likelihood that a Page’s posts will be visible on its fans’ “Top News Feeds.”The Recommendation Engine suggests post frequency, time-of-day and post media type to assist brands in increasing EdgeRank.

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Will Price, CEO, FliteFlite is a cloud-based platform that allows marketers to create online display advertising that incorporate real-time content streams, such as videos and polls, from across the web.Its APIs can connect consumers to data and Flite can be integrated with brands’ social media content.

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Eric Boggs, CEO & Co-founder, Argyle SocialArgyle Social is a social media dashboard designed to assist professional marketers in executing campaigns and optimizing their social ROI.Its approach is modeled on a social sales funnel oriented to conversions and revenue, not just clicks and retweets.

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Team REACH: Steven Plous, Brendan Dimitri, Corey Heinz, & Peter WoodsREACH v4, from Direct Message Lab, allows brands to manage multiple channels – social network pages and profiles, as well as social, mobile and desktop applications. The platform integrates marketing tools, including social loyalty programs, social sweepstakes and e-mail sharing.REACH also delivers user and content metrics and builds user profiles synchronized across all channels to give brands a view of users, content and [...]

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newBrandAnalytics co-founder/EVP Ashish GambhirnewBrandAnalytics is an enterprise-grade suite of industry-tailored Social Business Intelligence solutions designed to help organizations improve their customer experience.Marketing, operations, and advertising executives can use newBrandAnalytics to listen to, understand and take action on customer feedback across social and traditional media to increase and sustain customer loyalty, profits and market share.

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Using a phone and computer — or a mobile app — Cinchcast provides companies with a way to create, share, measure and monetize branded audio content to their target audiences.The platform enables marketers to create and leverage interactive audio content on their company website and syndicated to social media platforms like Facebook and Twitter using built-in social media marketing tools.Ways the product benefits social media campaignsT [...]

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