I have never done this before on my blog but I am going to be writing a series of blog posts about customer and brand advocacy.  Chapter 9 in my book is all about advocates so much of the series will pull from that content.  Many companies today are starting to shift their marketing dollars and are looking to create formal advocate programs. Their focusing less on reaching out to influencers, and instead, identifying those social customers who may or may not thousands of Twitter followers but lo [...]

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