Tweet Do you ever wonder if the positioning of the elements on your website are really making any sense? I mean from the visitor's point of view. Most people in this DIY world of us approach the design of a website from a visual standpoint. We immediately jump into trying to figure out color schemes, [...]

Read More: How Effective Is Your Homepage? [Infographic]

I can hear the wind blowing outside and it sounds like it's really cold. So I'm pulling together this blog post in bed. I don't want to get up! In some places in the country, wind like this is called a tornado or a hurricane. In Chicago? It's just par for the course. It is, [...]

Read More: Effective Ways to Respond to Bad PR Pitches

Today's guest post is written by Ingrid Abboud aka ‘Griddy.’ Well lookie here – it seems I get to hang out at Aunt Gini's house again. It's been a while since I totally ignored her 500 word limit rule for guest posts my last visit . Oh, and here's a head's up – I've thrashed the word [...]

Read More: Five Effective Ways to Say No

This is a guest post by Peep Laja, CEO of Traindom. People judge books by the cover, and other people by their looks. Take a look at these two men: Now answer these questions (you can't choose "neither"): Which one would you rather ask investment advice from? Which one would you rather have babysit your children? [...]

Read More: Principles of Effective Blog Design

Can you really do targeting through corporate blog content? I know it sounds crazy, but this is actually easier to accomplish than you think. In fact, it’s something I’m doing right now with Inside IPO at IR magazine. Using a corporate blog to bring in a targeted audience is pretty easy when you have your search engine optimization plan nailed down.

Read More: Five Ways to Use SEO for More Effective Corporate Blogging

In the age of digital, there's no shortage of ways to communicate en masse. You can send group emails/text messages, post messages on social networks, publish an impromptu blog post, hold VoIP conference calls, and even host a group Twitter chat.The latter of these may not be the most conventional ways of grouping people for a multi-way conversation, but it can actually be a very effective way of getting many people from different disciplines and walks of life involved in the same dialogue. Firs [...]

Read More: 8 tips for running an effective group Twitter chat or debate

According to a new Beet.TV interview with Kevin McGurn, VP of Sales for Hulu, Hulu is blowing television advertising out of the water.  McGurn says that advertisers on Hulu are seeing double the return, compared to the ad load on television.


Read More: Hulu Ads Are Twice As Effective As Television Ads

Do you manage a Facebook page? Are you looking for an easier way to manage your tasks? In this article I'll share four tips that will increase your value to your community. About Community Managers The role of community manager has been around much longer than Facebook. In fact, I like to think of the [...]

Read More: 4 Tips for Effective Facebook Community Management

As more and more businesses are jumping on the social media bandwagon, it’s only natural that many non-profit organisations regard it as an essential tool in their fundraising arsenal. However, while social media on the whole does confer myriad advantages on charities, what non-profits should understand and be aware of from the outset is that [...]

Read More: How Effective is Social Media as a Fundraising Tool?