Alright. It's time to have a little chat, particularly if you're in the PR profession. If you read Gin and Topics last week (or follow the industry news), you'll know a PR "professional" (I use that term loosely, which is why it's in quotes) called Jenny Lawson aka The Bloggess aka The Most Hilarious Blogger [...]

Read More: Nine Communication Lessons from Hitting Reply All

By now, most businesses realize the tremendous marketing potential that lies within social media. We are often pointed in the direction of popular platforms like Facebook and Twitter, but the social realm has so much more to offer us marketers. While there are numerous options out there, many of which do the same thing more [...]

Read More: Why is Yammer Such an Excellent Communication Tool for Businesses of Any Size?

Today's post is written by Brian Tolle. Communication can either be the death knell to accomplishing great things or the clarion call-to-action. Those who “get” the clarion call and use clear cut and precise language are great leaders: They can marshal the great forces of their team to bring in huge new business wins and [...]

Read More: How to Adjust Communication to Motivate and Influence

This guest post is written by Frank Strong. It has been said the sales function is about as far away as can be from public relations on the business spectrum. PR pros should not develop campaigns to drive sales. They should not use calls-to-action. Campaigns should not be measured by leads. Most importantly, PR should not [...]

Read More: Breaking Down the Communication Silos

Oh Netflix. What are we to do with you? On one hand, we're pleased that your CEO, Reed Hastings, apologized by saying he "messed up." On the other hand, we're disturbed that you, by now, don't understand the online world well enough to know you should have checked to see if the name you've chosen [...]

Read More: Netflix: A Lesson In Communication and What Not to Do

If there's one draw to social media for those in show business, it's being able to set the record straight. It seems that very rarely do we see an official statement from a PR rep, but rather a Tweet or Facebook status update from the star themselves. My how times have changed. Ashton Kutcher is ...

Read More: Ashton Kutcher Keeps the Lines of Communication Open with His Social Media Presence

Today's guest post is written by Laura Petrolino. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what [...]

Read More: Operation Name Drop: A New Communication Method

This guest post is by Marya of Writing Happiness. When I finished my MBA degree about a decade ago, I undertook a course which taught me how to write great content for my blog. Sceptical? I know what you are thinking: blogging wasn't even around then! I know. Allow me to explain. Doing MBA, I [...]

Read More: The 7 Cs of Business Communication: Make Your Posts Shareworthy Every Time

Today's guest post is written by Alicia Kan.  She is presenting next week's Spin Sucks Pro webinar on crisis communications. You'll find more information below. From BP to Kenneth Cole to Mattel, there is no lack of disasters that we, as communications professionals, can analyze and learn from. These examples add to the growing body [...]

Read More: The Forgotten Stakeholder In Crisis Communication

Last fall, before I joined the Spin Sucks Pro team, Gini Dietrich asked me to contribute a letter to Dear CEO, an ebook compiling advice from more than 30 PR and Marketing experts to CEOs in the new era of communication. Following is my letter. You can purchase the eBook here for $40. Dear CEO, You may [...]

Read More: Communication In the Digital Landscape

Warning: This post is loaded with rash generalizations and stereotypes. Just to tick you off (John Falchetto). And it's written by Lisa Gerber. My husband was telling me a story the other day and I, having the curious mind of the female gender, inquired for further detail. He, of course, was unable to provide the [...]

Read More: The Mars and Venus Guide of Online Communication

When I was a kid, I remember my dad coming home from work and telling my mom he'd had to fire someone. I very vividly remember the image it conjured in my head. MY dad had set some poor man on fire! What about his family? What about MY family? Was my dad going to [...]

Read More: Communication Lessons from News of the World