“If you can connect with your consumer’s identity, you win. It isn’t your brand that matters. It’s how your brand is a reflection of them that matters. […] The future belongs to those marketers who can find a way to become a part of their consumer’s identity.” - Shama Kabani, President, The Marketing Zen Group [...]

Read More: Your customers have egos (and that’s great for you)

There are few things that jump start one’s day as swiftly as a strong cup of coffee and a serving of news. But how do you find and enjoy the perfect cup of hand picked news?“The Internet has created a lot of content, which is why everyone today is talking about curation and filtering. We think filtering is great but it’s a feature not a product. The real opportunity is for people to contextualize, and to be able to create content around that content,” says Noah Brier, the [...]

Read More: Percolate is brewing: Your filtered news with a shot of microblogging