Here are a few things to watch for in 2012, and a few tips to stay ahead. For many brands, 2011 was dedicated to monitoring the conversation, delving into location based marketing tools like Foursquare and Facebook Places, and keeping up with the unpredictability of changing platforms. In 2012, let’s take a giant step forward and build on everything we learned last year. Here are a few specific things to watch and plan for this year. Resources. The single biggest challenge social [...]
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