Last week, Citigroup analyst Mark Mahaney published a report identifying that Chinese suppliers of Kindle hardware are also in preparations to build an Amazon Kindle Phone.  This comes soon after Amazon's launch of their $200 Kindle Fire device and signals that Amazon is serious about extending their reach to customers to include not just the content they consume, but the hardware upon which they consume it.  This is a transformation for the company and signals the potential for a transformation [...]

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