gmc_catalog_qr_code.jpg Are QR codes just a fad that marketers care more about than consumers? Or are they an essential tool that gives meaningful benefits to the people who use them? The answer, of course, is in what you do with them. I’ve used them effectively for clients. I’ve also seen outdoor ads on the highway with big QR codes. Really? In this age of “don’t text and drive” someone wants you to get out your phone and scan a QR code as you [...]

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