According to the 2011 Cone Online Influence Trend Tracker released back in August, four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online from the social customer. This is up from just 67 percent of consumers who said the same thing in 2010. Additionally, positive information has a similar effect on consumer decision making, with 87 percent of consumers agreeing a favorable review has confirmed their decision to pur [...]

Read More: [STUDY] The Social Customer and Their Influence of Other Customers