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Booz & Co. and Buddy Media just released a report titled “Campaigns to Capabilities: Social Media and Marketing” report where they surveyed managers from Fortune 100 companies and found that social media will become a higher percentage of total digital marketing budgets over  the next three years. The good news is that much of this spend will be focused on internal, social business activities.  According to the report, 65% of respondents said they have plans in place to improve and revamp so [...]

Read More: Study Reveals Huge Investments for Social Business Initiatives; Not Just Social Media

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