There seems to be some confusion in the market place about the difference between a social brand and a social business. First, let’s explore the definitions. A social brand is any company, product, individual, politician that uses social technologies in order to communicate with the social customer, their partners and constituencies or the general public. A social business is any company that has integrated and operationalized social media within every job function internally. A social business [...]

Read More: Social Business, Social Brand: Completely Different yet Exactly the Same