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Last weekend Paranormal Activity 3 broke box office records when they closed the largest grossing weekend of all time for horror movies, and the biggest October opening ever, at a whopping $54 million.  How did they do it?  It looks like social media, and more specifically Twitter, played an important role in building major buzz that led to this horror flick’s record-breaking weekend.


Read More: Paranormal Activity 3 Breaks Box Office Records… Thanks To Twitter?

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