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On the morning of June 10, Kristen Jacobs was monitoring the Twitterverse for mentions of her employer, Creative Memories, as she usually does. One tweet in particular stood out. Upon closer inspection of the tweet and link, Jacobs discovered that Creative Memories was going head-to-head with one of America's biggest retailers, Target, in a "Minnesota [...]

Read More: How a Scrapbooking Company Used Social Media to Beat Target as Best Brand in Minnesota

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