There has been a lot of advanced conversation around the topic of 'Social Business' and it is gaining momentum because more large organizations are striving to put social at the core of their business. On Friday, September 23rd, Kat Mandelstein, who leads global marketing at IBM shared an excellent case study with Social Media Masters NYC attendees on how IBM has integrated social and the positive impacts.  Most importantly, Kat noted why IBM moved toward becoming a more social bu [...]

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