B2B marketers are always facing challenges in their marketing efforts, but in today's competitive landscape and tough economic climate those challenges are more pronounced than ever before.In a recent Marketing Sherpa 2012 B2B Marketing Benchmark Report, B2B marketers were asked to identify their top challenges in their marketing efforts. By a large margin, "lack of resources in staffing, budgeting or time" was identified as the biggest B2B marketing challenge.
Read More: 62% of B2B Marketers’ Biggest Challenge: Lack of Resources
The casualties of print media's decline, as it is squeezed by online news
sources, go right the way down. When you add the current economic issues to
the m...
12 years ago