A social approach does not alter the fundamental ingredients for B2B selling success: building trust and cultivating relationships. However, it does enable new selling tactics along the sales process that align more naturally to the changing behaviors of customers and prospects in a networked world.1. Create the Foundation for Social SellingA prerequisite for social selling [...]
Read More: 6 Steps to Socialize Your B2B Selling
The casualties of print media's decline, as it is squeezed by online news
sources, go right the way down. When you add the current economic issues to
the m...
12 years ago
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