When it comes to corporate blogs, looks do make a difference. Now, it isn’t unusual to see companies sweat out every design and layout detail. This is sensible – you want to address brand considerations, deliver a great end-user experience and generally not be ugly. It’s not unusual, however to spend the bulk of your design time on the blog’s theme and not the content. Bring design into your post, and the results are more compelling.

Read More: Why You Need Charts and Pictures in Corporate Blog Posts [VIDEO]