nick_gundry_superhero_smcedteam.jpg Do you use personas when you’re working on a a design or marketing plan?It’s not a good sign when a four year old girl points out that you are putting a door handle on backwards is it? That’s happened to me before, it’ll happen again too. If you were trying to reach me as a prospective customer you could identify by my demographics. A caucasian male in late thirties, shops at home depot [...]

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