The buzzword on everyone’s lips at the moment is social commerce. It’s the area within social media that shows the most promise as it represents a step towards change in the way people engage with social media.We’ve now progressed from using social media as a place to converse and share content, and as we build up trustworthiness in social channels we are becoming more comfortable with the idea of transferring money and allowing social technologies to transform the shopping experience. Yet it’s [...]

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