All eyes in retail (not to mention social media) darted to Walmart, dubbed the world’s largest retailer, in April 2011, when it surpassed competitors and forged into the social-commerce sphere by purchasing social commerce start-up Kosmix (now called @WalmartLabs) for a reported $300 million.The new addition shifted the retailer’s focus to e-commerce, which seemed dramatic, considering Walmart had allowed Amazon.com and competitors to shuttle to the throne of online retail space unchallenged yea [...]

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