As a PR professional, one thing I’m always interested in is the mind of a journalist. As someone who believes that social media is a valuable business tool, I’m constantly preaching to my fellow PR professionals about how social media can be used to connect with journalists (sorry guys, I’ll get off my soapbox eventually). I know some of them are on board, but there are still quite a few that aren’t sold on it yet.Well, yesterday the topic came up in a Twitter conversatio [...]

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