Social media and its viral platform cousins have changed the dynamics of public relations crises. Word of mouth spreads the news faster and “facts” [true or not] and “opinions” [informed or speculative] tend to have a very long life on search engines.Alterian recently took a deep look at three infamous social media driven PR crises — Nestle, United Airlines and Domino’s — to understand the effect they had on each brand’s reputation. In all three instances, Alterian found that the more proactive [...]

Read More: The Fail Trail: Understanding 3 Social Media Crises [Infographic]