The promise of social media marketing, of course, is that it’s easy to get off the ground. The platforms involve little or no cost, and it doesn’t take nearly as long to get them up and running for your company than most technology solutions. The reality, however, is far different. You need to plan, get approvals and make sure you can find people willing to give up some of their time to make your initiative a success. For corporate blogs, this is particularly true, given the commitment necessary [...]

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