Guest post by Matt Polsky.

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. These techniques were used to secure and maintain the top positions on the search engines, and to ensure that only content a company wanted to remain visible regarding its product, services, or mission did so.

However, those days are over. A company can no longer rely only
Read More: The New Wave of Online Brand Management